Build a thriving community and uncover revenue you never knew existed.
Master the art of LinkedIn and social selling to discover the right prospects, build real relationships, and grow your sales through meaningful interactions.
4 Opportunities to Master LinkedIn and Social Selling
The Cohort
$1,500
You and 49 other professionals join me in 3 live, online training sessions to explore everything you need to know about LinkedIn and social selling.
- 3 x 1-hour online group sessions
- Q&A after each session
- Build relationships with other members
- Networking
1:1 Coaching
$1,500/hr
$1,100/45 MIN
Drill down on specific LinkedIn and social selling techniques in personalized, hourly one-on-one coaching sessions.
- Flexible timing
- Sessions are tailored to you
- Get 1 – 12 hours
- Monthly retainer available
Team TraininG
From $20,000+
See a need for LinkedIn & Social Selling within your company or a specific team? This is your best option for training that hits and sticks.
- In-person training
- Virtual training
- Customized curriculum
- Q&A
Keynote / Guest Speaker
From $20,000+
Hosting a conference, team-building event, or an organizational training event? Get in touch with me to see if my LinkedIn and social selling presentation is right for your event.
Here’s what people are saying









About Me
Putting yourself out there is incredibly powerful. The real impact comes from the fact that someone, somewhere, might see what you share, and it could completely change their life. Even if it’s just one person, that’s what matters. Your voice and your story are compelling. Using them the right way can create massive waves.
In March 2020, I had almost no presence on LinkedIn. I had maybe a couple thousand connections, and followers weren’t even a thing back then. At the time, I was selling HR and payroll solutions to small business owners, relying heavily on networking events, face-to-face meetings, and knocking on doors to find prospects. Then, a global pandemic changed the world, and all of that suddenly stopped.
With no other options, I went to LinkedIn. It felt like the only place where I could connect with potential buyers at scale and build meaningful relationships. To be completely honest, I had two babies at home, and missing my sales quota simply wasn’t an option. I had to find a way to create new opportunities.
So, I started writing—and didn’t stop for 1,679 days (and counting). That consistency transformed my LinkedIn journey, helping me grow from those early days to over 120K followers and more than 65 million people engaging with my content.
People often ask, “Why do you care so much about LinkedIn?” My response?
Writing on LinkedIn has opened doors I never thought possible. In just three years, it helped me 6x my annual income. It introduced me to new friends, gave me a creative outlet, and positively impacted my mental health. It also deepened my understanding of global cultures, sparked the launch of a few businesses, and led me to a career I’m truly passionate about.
As for the question I’ve been asked a lot lately, “Why did you launch darrenmckee.co?”
Because I want all of that for you.

The LinkedIn and
Social Selling Cohort
I launched the LinkedIn and Social Selling Cohort in November 2023 out of a desire to help people experience the life-changing power of LinkedIn without spending years figuring it out.
In this cohort, you’ll figure out how to
- Find your voice to inspire and impact others
- Build real relationships on LinkedIn
- Unlock new revenue streams
- Discover ways to prospect you never knew
- Grow your community 1 connection at a time
Here’s what to expect:
- 50 individuals
- 3 x 1-hour sessions
- Q&A after each session
- Group DM with all cohort members
Plus, I start sharing tips and insights in the chat as soon as you get added to the group. See the curriculum below!

The Curriculum
Welcome
- My Story with LinkedIn & Social Selling
- The reason behind this cohort
- What this place has done for me
- What I want this place to do for you
Week 1&2
- Evolution of the platform
- Discuss Personal Branding
- Building your content “why” – 7 levels deep
- Creating a content creation system
- My insight into the platform
- What “typically” works on this platform when it comes to content
- Building trust and authority through your content
- The art of storytelling
- Content structure & pattern interrupts
- The art of a hook
- The art of a selfie (i know i know)
- Outside tools
- CTAs / PS strategy
- The importance of commenting
- Capturing ideas for content
Week 3
- Pictures, videos, polls, text, exploring different modes
- Vertical video feed
- Niche or Not
- Exploring live content (scroll session)
- Prospecting with linkedin
- What is social selling and how to do it
- Viewed profile tips & messaging
- Outbound messaging
- Video / audio messaging
- Crafting your messaging
- Research and relevancy
- Pitching in DMs
- Sales Navigator
- Brand Partnership Strategy
993+ PEOPLE TRAINED
Fulfillment Policy
For LinkedIn & Social Selling Trainings – You can reach me at darren@darrenmckee.co – Your payment is non-refundable as it reserves a spot in the training for you and is not refunded due to your lack of participation. Once your payment processes, you will be added to your specific group and sent calendar invites prior to launch day. We do not guarantee a specific outcome from our programs and, by submitting your payment, you agree to indemnify Darren McKee from any claims arising from your actions or inactions during and after your participation in the program. By executing the stripe payment, you agree to the above.
For 1:1 & Team Social Selling and LinkedIn Trainings – You can reach me at darren@darrenmckee.co – Your payment is non-refundable for any reason. Further, decisions you make via the insights and trainings I share during the sessions are your responsibility to implement. You agree to indemnify Darren McKee and take responsibility for any impact to yourself or your business. By executing the stripe payment, you agreeing to the above.
1:1 Coaching
My personalized LinkedIn and Social Selling coaching is designed to adapt to your unique goals. While the program is typically 5 individual sessions, it’s fully customizable to your needs. Whether you’re a founder looking for guidance on founder-led sales and marketing, need a detailed LinkedIn profile and content strategy audit, or prefer bi-weekly check-ins, let’s find what works best for you.
Choose between 45-minute or 60-minute sessions, or opt for the convenience of a monthly retainer. We’ll have a look at your goals and build a strategy that best supports your growth.
Team Training
Investing in your team means investing in the growth of your company’s brand and revenue. Capitalize on the full potential of LinkedIn and Social Selling across your entire organization and watch what happens…
Results driven by genuine connections.
Team training sessions can be delivered in person or virtually, A typical team training is 90 minutes, yet we can tailor the length and content to fit your team’s specific needs.

Get all the information you need
Fill in this form and I’ll get back with you shortly!
